In April, we happily received this letter stating that we were ranked the 16th roofer in the nation and the 2nd roofer in the State of Illinois in registering roof warranties. So many roofing companies out there promise warranties they cannot deliver. Carlson Exteriors is not one of those. For every roof we install, we register it in the homeowner’s name(s) with CertainTeed, a leading shingle manufacturer. We actually pay for this warranty but pass it on to our customers for free. Why? Because purchasing a roof with a solid warranties, no loop holes and no prorating, should be demanded from by homeowners.
Lets run through a hypothetical scenario:
Jan needs a new roof. Her neighbor Stan also needs a new roof. Both Jan and Stan call 3 roofers to compare estimates. Jan decides she wants to go with Carlson Exteriors because of the Sure Start Roof Warranty. Stan decided to go with Chuck in a Truck Roofing Company because they were the cheapest. Jan and Stan have similar roofs and are both getting CertainTeed Landmarks (shingle); Jan paid $10,000 and Stan paid $9,000. Jan gets the roof registered in her name with a certificate as proof. Stan gets the standard Limited Warranty on the shingles. In 11 years, both Jan and Stan realize that their shingles are curling on the edges like potato chips. The asphalt shingles are very brittle. The roof is failing not because of how the shingles were installed or because of any hailstorms; the shingles just malfunctioned. Roofers come out and say it will now cost $12,434 to replace the roof. Even though nothing has changed to the roof, inflation has raised the cost of the roof replacement. Jan’s annoyed but not worried because she has her 4-Star warranty. Stan is mad but knows he has some kind of warranty. Jan places a claim with CertainTeed, they issue her $12,434 to have the roof replaced. This includes the tear-off of the bad shingles, dumpster fees, permit fees, roofing labor, and new shingles. Jan is happy. Stan places a claim with CertainTeed, they explain that since he only has the Limited Warranty they cannot fully cover the roof replacement; they issue Stan $3,233. Stan is responsible for the other $9,201. Stan is mad that his “50 year shingle” only lasted him 11 years.
All of Carlson Exterior’s roof replacement customers are Jan. They get this 4-star Warranty register in their names. They don’t have to worry if their shingle will last 50 years, because if it doesn’t – CertainTeed will cover them.
This blog is part of a series. Search our site for “behind the scenes” to read other articles in the series.
CertainTeed is a nationwide known brand; and for good reason. They make great shingles and offer plenty of colors. But the reason Carlson Exteriors loves using CertainTeed is for the roofing warranty they provide to the homeowner.
This warranty is registered in homeowner’s names. The original is mailed to homeowners, a copy is mailed to Carlson Exteriors, and CertainTeed keeps a virtual copy. Unlike most warranties, CertainTeed’s has no loop holes and no fine print. To read more in detail about our Unconditional Roofs – Click here.
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I was able to interview CertainTeed’s Territory Manager, Bob Eaton, to get his insider opinion.
I’ve worked for CertainTeed for 15 years now. I truly enjoy seeing my customers and I believe that will never change. I believe providing a true 50 years Peace of Mind Full replacement warranty for all homeowners is essential. I’m the point person for all claims and when a shingle does fail, I want to make sure the homeowners gets taken care of in all aspects. The only way to do that is to have the SureStart Plus Warranty on their home.
If you look at the chart below, the SureStart Plus warranty Bob is talking about, actually increases with inflation. The middle column is the usual warranty that most shingles come with. With the typical Limited Warranty, even in the first year the homeowner is still paying a decent chunk out of pocket. EVERY roof Carlson Exteriors installs, gets a SureStart Plus Warranty.
Now back to Bob:
I can’t ever remember CertainTeed not doing the right thing for the consumer. CertainTeed has always supported me in the field and that is critical to my success and to homeowner’s happiness.
Carlson Exteriors is a great partner. I truly enjoy working with everyone. You’re extremely organized from top to bottom. From my stand point, you do it right the first time.
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Do you absolutely love working with your contractor? Or do you dread the thought of another run around where you spend too much effort trying to just get one phone call returned? Do you feel like you always get over charged on a service that wasn’t that professional?
If it’s time to break up the relationship and find a new contractor – here are some great tips on finding a trustworthy contractor:
Carlson Exteriors mapped location
Door to the office
This might be obvious, but you want a contractor with a permanent location in the area that you live. Double check Google to see if they have an address listed, then drive by it to make sure it’s an actual office with office hours, and not the owner’s house. It never hurts to know that you can walk in and have a face – face conversation. After you’ve confirmed that they are a local contractor, research their reputation. Ask neighbors, friends, and co-workers. Google them, Google the owner’s name. Stalk the company! Find out everything you can about them and make sure you like what you find.
The State of Illinois requires contractors to have a roofing license. A contractor can only pull a roofing permit if the city has the valid license and updated insurance. You might be saying “Duh – tell me something I don’t know!” Well did you think about looking at the roofing license to make sure it’s your contractor’s license and not their friend’s? Sometimes contractors share a license and an unlicensed roofer will essentially “subcontract” under a licensed roofer. Your estimate and contract might be from Contractor A, your check will even be made out to Contractor A, but if you look at the City’s permit records your roofing permit will be registered to Contractor B. That’s because Contractor A, your contractor is not licensed. Another sign that they aren’t licensed is if your roofer asks you, the homeowner, to pull your own roofing permit! Never put up with that! Homeowners are allowed to pull their own permits without a license; but if a contractor is doing the work they should be responsible for the permit and the permit fees. Besides, it’s rude if they want you to pull their permit – even if they are licensed!
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Everyone always verifies that their contractor is insured; but there is an extra step a contractor can do to prove their love for you. Add you as an additional insured! Contractors don’t like doing this because it does cost a little extra to have you listed, but any trustworthy contractor knows you are worth it.
If your contractor doesn’t already provide these up front, you should ask for a letter from their bank and a letter from their supplier. The bank letter lets you know that the company isn’t broke and does not run finances through the owner’s personal bank account. The letter from the supplier lets you know that your contractor pays the material bills. Last thing you want is a lien placed on your home because the contractor didn’t pay for his materials.
All contractors should give you a written estimate filled with all the details of the work to be performed. It should be extremely detailed and include a total price. On top of the professional estimate, the contractor should no pressure you in any way. Pressure can on many forms. Scare tactics, calling more than they should, telling you the price expires in a week, and any other gimmick. Once this final contract is signed by both you and the contractor that should be the final price. As a homeowner you should expect your contractor to honor this contract. It’s their promise to you.
Most contractors have a labor warranty to accompany their work. Typically this is 1 year. Some contractors might extend that warranty for longer, but be weary of anything less than 1 year. You should ask for material warranties of the products being placed on your home. Manufacturers can vary warranties based on contractors and what they are certified to guarantee. Carlson Exteriors offers a 50 year non prorated warranty. This warranty will be registered to homeowner’s name and can be transferred one time! If you sell your house after we’ve replaced the roof your warranty goes with it. Look for any extra love and assurance that a contractor can provide you in the material warranty department. Click here to learn more about our Unconditional Roofs.
Example Warranty Certificate of what every replacement roof customer of Carlson Exteriors receives